NY Times: Russias RT Network: Is It More BBC or K.G.B.? [View all]
Given its poor ratings, Russia Today would have collapsed long ago without financial support from the Kremlin. However, as the 2016 election showed, its not about turning a profit.
https://www.nytimes.com/2017/03/08/world/europe/russias-rt-network-is-it-more-bbc-or-kgb.html?_r=0
To many Americans, the impression that RT is an instrument of Russian meddling was reinforced when its programming suddenly interrupted C-Spans online coverage of the House of Representatives in January. (C-Span later called it a technical error, not a hacking.)
Watching RT can be a dizzying experience. Hard news and top-notch graphics mix with interviews from all sorts of people: well known and obscure, left and right. They include favorites like Julian Assange of WikiLeaks and Noam Chomsky, the liberal critic of Western policies; odd voices like the actress Pamela Anderson; and cranks who think Washington is the source of all evil in the world.
But if there is any unifying character to RT, it is a deep skepticism of Western and American narratives of the world and a fundamental defensiveness about Russia and Mr. Putin.
Analysts are sharply divided about the influence of RT. Pointing to its minuscule ratings numbers, many caution against overstating its impact. Yet focusing on ratings may miss the point, says Peter Pomerantsev, who wrote a book three years ago that described Russias use of television for propaganda. Ratings arent the main thing for them, he said. These are campaigns for financial, political and media influence.