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Hokie

(4,368 posts)
1. They don't want to alienate the huge cable and satellite carriers
Fri Apr 7, 2017, 10:03 PM
Apr 2017

Last edited Sat Apr 8, 2017, 05:36 AM - Edit history (1)

DTV, Dish, Comcast and others pay for content like ESPN, Turner, Fox and MSNBC. NBC doesn't want to undercut the carriers paid audience by giving away the product. I suspect the subchannel OTA market is tiny and content providers wouldn't gain that much in market share. The OTA subchannels are just something local channels use to squeeze some ad revenue by offering cheap and crappy programming filled with local ads.

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