That's because it functions as a social and ideological glue for a cult of white superiority. It's automatically exclusionary of anything that's non-white or non-christian. That's how you can tell who they are. They want you to see all of it, so you can tell who they are and what they stand for.
But that's not how these Patriot Prayer motherfuckers work. They have a very nuanced approach, which supplants white identity for jingoism and forgoes white nationalist identifiers for the flag. They're pretty much waving the flag. And it's very clear why they do this, one, plausible deniability and two, because it appeals to the authoritarian tendencies in conservatives. They're portraying themselves as "patriotic," something that can appeal to all stripes.
They have clearly gone that route and tried to steer away from the tiki torch, "you will not replace us" crowd. But it hasn't stopped them from associating with others who also play around in those circles. Under Trump's takeover of the GOP, it's pretty much unavoidable for the right. I'm just saying that they're guilty, but only by association.
It's like the fact is that Trumpism pays lip service to white nationalists and he is also, in fact, a racist motherfucker. Yet, what's he's doing is appealing to nativist fears and feelings in right wing whites... But without specifically using all of the white nationalist identifiers. No one expects him to get a swastika tat any time soon, right?
But he will use dog-whistles to whites (and by extension, white nationalists.) Which is why they love him, because he serves as a legitimizing force to white nationalism. He's their useful idiot in the White House.
That's exactly what these Patriot assholes are doing, dog-whistling, projecting and promoting authoritarianism, and doing so without all the white nationalist mumble-jumbo.
They're supporting the cause of white nationalism only by stipulating that "free speech" allows it to exist. Free speech supposedly allows everyone to exist, so why not white nationalists, right? And they're also saying that Democrats are "anti-American" because we oppose white nationalism. That's their smear against us. We're "against liberty" and we're "against patriotism," because we're standing up to racist nazis and klan filth.
It's identity politics and they're playing it for all it's worth.