Seeing Red: Human Rights Campaign’s marriage equality logo goes viral

[Douglas Carpenter]

Source: MSNBC

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The Human Rights Campaign’s push for marriage equality is sweeping social media Tuesday as the Supreme Court hears oral arguments in the Proposition 8 case. The social campaign launched around 1 p.m. EST Monday afternoon, when the organization changed its Facebook profile picture from its iconic blue and yellow logo to the current red version.

“Red is a symbol for love, and that’s what marriage is all about,” Human Rights Campaign spokesperson Charlie Joughin told MSNBC.com on Tuesday. “We wanted to give people an opportunity to show their support for marriage equality in a public and visible way.”

Celebrities and politicians alike have replaced personal Facebook profile pictures with the HRC’s red logo–actor George Takei, Maryland Gov. Martin O’Malley–and even more have spoken out on Twitter.

“We never expected anything like this–for it to go viral,” HRC’s Joughin said. “So we’re excited. But more importantly, we’re excited that the public support for marriage equality has been so great.”


Read more: http://tv.msnbc.com/2013/03/26/seeing-red-human-rights-campaigns-marriage-equality-logo-goes-viral/

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I must admit - until this AM I was not familiar with this particular log..when suddenly several different Facebook friends of mine had suddenly changed their profile pictures to this logo. I honestly thought that this must be the work of some kind of virus. But I was able to quickly find out the story.