Mountain Dew Pulls 'Most Racist Commercial in History'

[Javaman]

13. you know what is amazing about this stinking pile of a racist commercial?

someone had to come up with the idea, then the other fools in the room had to give their approval and two cent opinion for changes, then it had to be run by the execs who apparently thought it was a-okay. Then from there story boards were created by someone who had to read the script and create the shots in conjunction with the ad exec, director, producer, assistant director. Then they had to cast the actors. Once they were locked, they then had to go into production, hire crew, equipment and a stage.

Then shoot this thing in front of everyone.

and not a single fucking person noticed anything was wrong????

I worked on an "aspirin" commercial years ago. it featured a woman with a headache in front of a copy machine. A co-worker offered up said aspirin. Later in the "day" the woman with the headache is all better because of said aspirin. The co-worker who gave her the aspirin, remarks, "Lookin' good".

You could have heard a pin drop. It wasn't the words it was how it was delivered. the co-worker didn't appear to be complimenting the headache womans recovery, but it appeared as if she was hitting oh her. Not exactly what you want to convey with a 30 second spot for aspirin.

So the ad execs quickly brainstormed and the line was changed. No more creepy pick up line and a good aspirin spot instead.

my point being, they knew, they fucking knew.