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Hekate

(100,133 posts)

25. His mama must be so proud of him making fun of battered women

Wed May 1, 2013, 05:19 PM

May 2013

for the sarcasm-impaired.

This ad is appalling on so many levels I can't even enumerate them, but since the racist angle has been pretty well covered, let me just say that the actress was made up to look severely battered and shrieked repeatedly to simulate severe emotional trauma. Maybe they picked a white woman because the bruises show up so much better? Or because, you know, that black-white racist thing? Or all of the above?

A severely battered woman is Not Funny. Someone needs to lose their paycheck over this, and I suggest starting with this genius.

Hekate

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Mountain Dew Pulls 'Most Racist Commercial in History' [View all] brooklynite May 2013 OP

what a totally fucked up piece of work.. ?? who is doing their ad design? Voice for Peace May 2013 #1

This guy here CBGLuthier May 2013 #3

I'm not sure what they expected if they let Tyler do the ads Renew Deal May 2013 #11

There's no "talent" there. Archae May 2013 #23

+!000000)))))))))....was that talent adding the ))))))))) Lochloosa May 2013 #56

English, please. Archae May 2013 #65

That's what you heard, huh? TroglodyteScholar May 2013 #67

No, what I wrote isn't exactly what this guy says. Archae May 2013 #68

So you would consider this greatness "shit" snooper2 May 2013 #77

Is it mostly "bleep bleep bleep?" Archae May 2013 #82

My point is that your judgment was already in place before you saw anything at all. TroglodyteScholar May 2013 #79

Maybe you should get your ears checked. name not needed May 2013 #107

There was a time in America agent46 May 2013 #35

Jazz is like classical music in several ways. Lionel Mandrake May 2013 #98

" Oh stewardess....I speak jive" jessie04 May 2013 #49

His mama must be so proud of him making fun of battered women Hekate May 2013 #25

Have you seen the first ad in the series? oberliner May 2013 #37

A series. Worse and worse. Hekate May 2013 #41

Here's the whole series snooper2 May 2013 #80

Awful oberliner May 2013 #87

Unbelievable!!! coldbeer May 2013 #21

Pondering Coke or Pepsi for a lifetime probably makes you a yogi or something. zonkers May 2013 #69

Does yogi drink beer? coldbeer May 2013 #71

Too bad Coke refuses to make their stuff with real sugar ProudToBeBlueInRhody May 2013 #97

I wrote them yesterday and they responded today w/'we'll share you concerns' blah blah CurtEastPoint May 2013 #2

As the guy who posted it said dixiegrrrrl May 2013 #10

Mountain Dew -- the #1 preferred beverage of the private prison industry Blue Owl May 2013 #4

well.. you have a point there, maybe it's for marketing to violent offenders.. I can see the appeal Voice for Peace May 2013 #39

This is just bad on so many levels. Was it supposed to be funny? Arkansas Granny May 2013 #5

Not only racist, secondvariety May 2013 #6

WTF?!! What ever happened to "Yahoo! It's Mountain Dew!" KansDem May 2013 #7

That 1960s ad is pretty racist and sexist, too. MADem May 2013 #53

That isn't innocent either, not at all. antigone382 May 2013 #57

At the end, there's a caricature of the goat. Were further installments of this nonsense planned? John1956PA May 2013 #8

This is the third commercial in a series oberliner May 2013 #76

Thanks for your answer to my question whether more Mountain Dew goat advertisements were planned. John1956PA May 2013 #84

You are very welcome oberliner May 2013 #86

This is one of those Jenoch May 2013 #9

...and then how does it make it through the pitch to the Pepsi people? brooklynite May 2013 #12

The people at both ends Jenoch May 2013 #16

I remember those azurnoir May 2013 #19

I had to look up and see what 'Cactus Cooler' was. Jenoch May 2013 #22

It did make it to MN really azurnoir May 2013 #24

It apparently was a Canada Dry Jenoch May 2013 #28

Cactus Cooler is distributed mostly in the West/Southwest these days. jeff47 May 2013 #108

Before I clicked on the link LeftInTX May 2013 #32

you know what is amazing about this stinking pile of a racist commercial? Javaman May 2013 #13

WHAT did they know? brooklynite May 2013 #15

They knew how this would be portrayed. Javaman May 2013 #59

Yes, they knew, and they knew the storm that would follow. GreenStormCloud May 2013 #89

Good point. Javaman May 2013 #91

About the 1960s commercial. GreenStormCloud May 2013 #99

Do you think this has anything to do with "downsizing" the 50 y/o's Hestia May 2013 #62

that would be true if there was only one person involved in the decision process.... Javaman May 2013 #75

These are folks who create racist music for a living marshall May 2013 #92

I wish I knew what the point was you were trying to make. Javaman May 2013 #94

Commercials don't create themselves marshall May 2013 #95

I agree, the commerical seems to be a culmination of a lot of stupid. LOL Javaman May 2013 #96

"perceived"? Really? louis-t May 2013 #14

a non-apology RILib May 2013 #72

I saw this comercial the other night and was shocked azurnoir May 2013 #17

Wow! CalFresh May 2013 #18

Agree people now want to see it after being pulled lunasun May 2013 #63

Do you think people will run out to buy Mountain Dew now? lunatica May 2013 #73

Yes, it will spur impulse purchases. GreenStormCloud May 2013 #88

I do not know where even to begin mettamega May 2013 #20

Has someone told Pepsico that battered women are Not Funny? Hekate May 2013 #26

"But it *still* sells the product, Boss." Old Union Guy May 2013 #31

Despicable stunt cosmicone May 2013 #27

I'll tell ya'...I've seen some class acts in my time but that wasn't one of them. BlueJazz May 2013 #29

.. Malone May 2013 #30

Meanwhile the controversy Newest Reality May 2013 #33

I'm trying to find Pepsico's contact info online Hekate May 2013 #34

here CurtEastPoint May 2013 #40

jesus.h.christ... Blue_Tires May 2013 #36

It is called Guerrilla Marketing. Mt Dew thanks you all for getting outraged and increasing the FSogol May 2013 #45

Lame stunt done for shock value RZM May 2013 #38

Okay, they get "backlash"...they get "buzz" brooklynite May 2013 #51

Because it calls attention to the brand name RZM May 2013 #60

That is just WRONG, on so many levels! colorado_ufo May 2013 #42

You darn kids, get off my lawn! MrSlayer May 2013 #43

oh, I get it now. Battered women and rape culture are just so hip and funny. magical thyme May 2013 #44

I just think you're reading it wrong. MrSlayer May 2013 #47

Slayer, Dude... JackInGreen May 2013 #50

I know. I can't help it. MrSlayer May 2013 #55

I'm on dialup, so downloading even a snippet is very difficult, and often not possible magical thyme May 2013 #52

As soon as I heard that odd future/loiter squad was involved... actslikeacarrot May 2013 #64

Didn't take Pepsico lawyers to lock this one down! marble falls May 2013 #46

It's back on youtube again, but I don't know for how long Electric Monk May 2013 #61

honestly JackInGreen May 2013 #48

garbage product made by garbage corporation has garbage ads ????? olddots May 2013 #54

Pepsi co. has had some awful ads over the years. wellspring May 2013 #66

Mountain Dew, the drink of ugly, fat, angry, racist prison cops. Sure makes me want one. Kablooie May 2013 #58

Flame away but a menacing, poorly dubbed goat in a police lineup is pretty funny. zonkers May 2013 #70

...and yet, Pepsi pulled it. brooklynite May 2013 #78

Blowback = publicity. You can bet that one hipster at Pepsi knew what was going to happen. zonkers May 2013 #85

I am so ashamed and amazed that our coffeenap May 2013 #74

Commercial was done much the same way peta does their ads.intended to be taken down or shocking. Sunlei May 2013 #81

Exactly right. N/T GreenStormCloud May 2013 #90

Just drink water! N/T alp227 May 2013 #83

Horrible commercial, but no worse than many others that run nonstop now marshall May 2013 #93

Now more people know who Odd Future is MrScorpio May 2013 #100

It's a fitting commercial. Mountain Dew is corn syrup. Dawson Leery May 2013 #101

i love tyler and odd future d_b May 2013 #102

Why is everybody focusing on the racism while ignoring BlueStreak May 2013 #103

This is what happens when you push older people out and let the young blood take over itsrobert May 2013 #104

Exactly!! Too funny, I was thinking the exact same thing. The old WestSeattle2 May 2013 #105

Who comes up with this stuff? get the red out May 2013 #106