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MADem

(135,425 posts)

53. That 1960s ad is pretty racist and sexist, too.

Wed May 1, 2013, 08:18 PM

May 2013

Toothless old caucasian ugly idiots (who live in the mountains, apparently--a bit of a broad-brushed "Appalachian" slam) enticing a half-naked, shapely young hottie with Mountain Dew...like that's all that's needed to turn her head. Because she's....well, stupid. That's how the commercial comes across to me--that ugly slovenly "fellers" can charm stupid hot women with Mountain Dew...!

Of course, it's a cartoon, so it's a bit more removed from reality. And back in the sixties, that kind of conduct was jus' fine!

But Mountain Dew does have a reputation for dumb commercials, it would seem...

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Mountain Dew Pulls 'Most Racist Commercial in History' [View all] brooklynite May 2013 OP

what a totally fucked up piece of work.. ?? who is doing their ad design? Voice for Peace May 2013 #1

This guy here CBGLuthier May 2013 #3

I'm not sure what they expected if they let Tyler do the ads Renew Deal May 2013 #11

There's no "talent" there. Archae May 2013 #23

+!000000)))))))))....was that talent adding the ))))))))) Lochloosa May 2013 #56

English, please. Archae May 2013 #65

That's what you heard, huh? TroglodyteScholar May 2013 #67

No, what I wrote isn't exactly what this guy says. Archae May 2013 #68

So you would consider this greatness "shit" snooper2 May 2013 #77

Is it mostly "bleep bleep bleep?" Archae May 2013 #82

My point is that your judgment was already in place before you saw anything at all. TroglodyteScholar May 2013 #79

Maybe you should get your ears checked. name not needed May 2013 #107

There was a time in America agent46 May 2013 #35

Jazz is like classical music in several ways. Lionel Mandrake May 2013 #98

" Oh stewardess....I speak jive" jessie04 May 2013 #49

His mama must be so proud of him making fun of battered women Hekate May 2013 #25

Have you seen the first ad in the series? oberliner May 2013 #37

A series. Worse and worse. Hekate May 2013 #41

Here's the whole series snooper2 May 2013 #80

Awful oberliner May 2013 #87

Unbelievable!!! coldbeer May 2013 #21

Pondering Coke or Pepsi for a lifetime probably makes you a yogi or something. zonkers May 2013 #69

Does yogi drink beer? coldbeer May 2013 #71

Too bad Coke refuses to make their stuff with real sugar ProudToBeBlueInRhody May 2013 #97

I wrote them yesterday and they responded today w/'we'll share you concerns' blah blah CurtEastPoint May 2013 #2

As the guy who posted it said dixiegrrrrl May 2013 #10

Mountain Dew -- the #1 preferred beverage of the private prison industry Blue Owl May 2013 #4

well.. you have a point there, maybe it's for marketing to violent offenders.. I can see the appeal Voice for Peace May 2013 #39

This is just bad on so many levels. Was it supposed to be funny? Arkansas Granny May 2013 #5

Not only racist, secondvariety May 2013 #6

WTF?!! What ever happened to "Yahoo! It's Mountain Dew!" KansDem May 2013 #7

That 1960s ad is pretty racist and sexist, too. MADem May 2013 #53

That isn't innocent either, not at all. antigone382 May 2013 #57

At the end, there's a caricature of the goat. Were further installments of this nonsense planned? John1956PA May 2013 #8

This is the third commercial in a series oberliner May 2013 #76

Thanks for your answer to my question whether more Mountain Dew goat advertisements were planned. John1956PA May 2013 #84

You are very welcome oberliner May 2013 #86

This is one of those Jenoch May 2013 #9

...and then how does it make it through the pitch to the Pepsi people? brooklynite May 2013 #12

The people at both ends Jenoch May 2013 #16

I remember those azurnoir May 2013 #19

I had to look up and see what 'Cactus Cooler' was. Jenoch May 2013 #22

It did make it to MN really azurnoir May 2013 #24

It apparently was a Canada Dry Jenoch May 2013 #28

Cactus Cooler is distributed mostly in the West/Southwest these days. jeff47 May 2013 #108

Before I clicked on the link LeftInTX May 2013 #32

you know what is amazing about this stinking pile of a racist commercial? Javaman May 2013 #13

WHAT did they know? brooklynite May 2013 #15

They knew how this would be portrayed. Javaman May 2013 #59

Yes, they knew, and they knew the storm that would follow. GreenStormCloud May 2013 #89

Good point. Javaman May 2013 #91

About the 1960s commercial. GreenStormCloud May 2013 #99

Do you think this has anything to do with "downsizing" the 50 y/o's Hestia May 2013 #62

that would be true if there was only one person involved in the decision process.... Javaman May 2013 #75

These are folks who create racist music for a living marshall May 2013 #92

I wish I knew what the point was you were trying to make. Javaman May 2013 #94

Commercials don't create themselves marshall May 2013 #95

I agree, the commerical seems to be a culmination of a lot of stupid. LOL Javaman May 2013 #96

"perceived"? Really? louis-t May 2013 #14

a non-apology RILib May 2013 #72

I saw this comercial the other night and was shocked azurnoir May 2013 #17

Wow! CalFresh May 2013 #18

Agree people now want to see it after being pulled lunasun May 2013 #63

Do you think people will run out to buy Mountain Dew now? lunatica May 2013 #73

Yes, it will spur impulse purchases. GreenStormCloud May 2013 #88

I do not know where even to begin mettamega May 2013 #20

Has someone told Pepsico that battered women are Not Funny? Hekate May 2013 #26

"But it *still* sells the product, Boss." Old Union Guy May 2013 #31

Despicable stunt cosmicone May 2013 #27

I'll tell ya'...I've seen some class acts in my time but that wasn't one of them. BlueJazz May 2013 #29

.. Malone May 2013 #30

Meanwhile the controversy Newest Reality May 2013 #33

I'm trying to find Pepsico's contact info online Hekate May 2013 #34

here CurtEastPoint May 2013 #40

jesus.h.christ... Blue_Tires May 2013 #36

It is called Guerrilla Marketing. Mt Dew thanks you all for getting outraged and increasing the FSogol May 2013 #45

Lame stunt done for shock value RZM May 2013 #38

Okay, they get "backlash"...they get "buzz" brooklynite May 2013 #51

Because it calls attention to the brand name RZM May 2013 #60

That is just WRONG, on so many levels! colorado_ufo May 2013 #42

You darn kids, get off my lawn! MrSlayer May 2013 #43

oh, I get it now. Battered women and rape culture are just so hip and funny. magical thyme May 2013 #44

I just think you're reading it wrong. MrSlayer May 2013 #47

Slayer, Dude... JackInGreen May 2013 #50

I know. I can't help it. MrSlayer May 2013 #55

I'm on dialup, so downloading even a snippet is very difficult, and often not possible magical thyme May 2013 #52

As soon as I heard that odd future/loiter squad was involved... actslikeacarrot May 2013 #64

Didn't take Pepsico lawyers to lock this one down! marble falls May 2013 #46

It's back on youtube again, but I don't know for how long Electric Monk May 2013 #61

honestly JackInGreen May 2013 #48

garbage product made by garbage corporation has garbage ads ????? olddots May 2013 #54

Pepsi co. has had some awful ads over the years. wellspring May 2013 #66

Mountain Dew, the drink of ugly, fat, angry, racist prison cops. Sure makes me want one. Kablooie May 2013 #58

Flame away but a menacing, poorly dubbed goat in a police lineup is pretty funny. zonkers May 2013 #70

...and yet, Pepsi pulled it. brooklynite May 2013 #78

Blowback = publicity. You can bet that one hipster at Pepsi knew what was going to happen. zonkers May 2013 #85

I am so ashamed and amazed that our coffeenap May 2013 #74

Commercial was done much the same way peta does their ads.intended to be taken down or shocking. Sunlei May 2013 #81

Exactly right. N/T GreenStormCloud May 2013 #90

Just drink water! N/T alp227 May 2013 #83

Horrible commercial, but no worse than many others that run nonstop now marshall May 2013 #93

Now more people know who Odd Future is MrScorpio May 2013 #100

It's a fitting commercial. Mountain Dew is corn syrup. Dawson Leery May 2013 #101

i love tyler and odd future d_b May 2013 #102

Why is everybody focusing on the racism while ignoring BlueStreak May 2013 #103

This is what happens when you push older people out and let the young blood take over itsrobert May 2013 #104

Exactly!! Too funny, I was thinking the exact same thing. The old WestSeattle2 May 2013 #105

Who comes up with this stuff? get the red out May 2013 #106