Mountain Dew Pulls 'Most Racist Commercial in History'

[Javaman]

75. that would be true if there was only one person involved in the decision process....

after the ad agency comes up with the idea(s) (usually a group of anywhere between 3 and as many as 10 people) they are then presented to the morons at Pepsi who own mountain dew. And that's usually a group of at least 4 people, sometimes as larges as 10 (I've witnessed it). They all have to agree. Why they agree is another story. I seriously doubt that the ad team is made up exclusively of 20 somethings and the mountain dew people likewise.

I've worked on commercials were the amount of ad people and clients exceeded 20 people total. We used to set up "video villages" on stage that would look just like a living room. Carpet, couches, coffee tables, food, drinks, huge screen tv linked into the video tap on the camera so they can watch all the action as it happened. And many a time, while the director and the producer would think a shot looked good, we would see the director look over his or her shoulder and groan as the "video village" was all a buzz over some truly insignificant fleeting nanosecond of a take and would then call for another.

I recall an Alpo commercial, yes, dog food, were we went through over 20 thousand feet of film of two dogs jumping over a log. Yes, animals are always an issue on set, but these dogs were well trained, but the anal retentive ad execs kept it going and going and going, until finally, the director stands up, after take 155 (the most takes of a single shot in my career as a camera assistant) and says, "that's enough, we fucking got it" and shut off the camera.

There is so much bullshit that goes on when making a freaking commercial it would make your head spin.