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Economy
In reply to the discussion: STOCK MARKET WATCH -- Thursday, 30 August 2012 [View all]xchrom
(108,903 posts)15. Major Corporations Are Adjusting For The 'Pauperization Of Europe'
http://www.businessinsider.com/the-pauperization-of-europe-2012-8
It started on Monday. Poverty is returning to Europe, said Jan Zijderveld, head of Unilevers European operations, in an interview.
The BritishDutch consumer products company, third largest in the world, was adjusting its commercial strategy to this new reality, he said, by redeploying to Europe what worked in poor countries of the developing world.
Now the stars of the industry are affirming it. The logic of pauperization, LOréal CEO Jean-Paul Agon called it on Wednesday.
If Spaniards are down to spending on average 17 per shopping trip, I cant sell him detergent for half of his budget, Zijderveld explained. In Indonesia we sell individual packages of shampoo for 2 to 3 cents and still earn a fair amount.
Read more: http://www.testosteronepit.com/home/2012/8/29/the-pauperization-of-europe.html#ixzz251if6iZM
It started on Monday. Poverty is returning to Europe, said Jan Zijderveld, head of Unilevers European operations, in an interview.
The BritishDutch consumer products company, third largest in the world, was adjusting its commercial strategy to this new reality, he said, by redeploying to Europe what worked in poor countries of the developing world.
Now the stars of the industry are affirming it. The logic of pauperization, LOréal CEO Jean-Paul Agon called it on Wednesday.
If Spaniards are down to spending on average 17 per shopping trip, I cant sell him detergent for half of his budget, Zijderveld explained. In Indonesia we sell individual packages of shampoo for 2 to 3 cents and still earn a fair amount.
Read more: http://www.testosteronepit.com/home/2012/8/29/the-pauperization-of-europe.html#ixzz251if6iZM
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