Reframing climate change

[pscot]

Human beings are not freestanding reasoning machines. They are situated in the world, inheritors of particular socioeconomic conditions, worldviews, dispositions, and interpretive filters. They come complete with a strong set of overlapping, mutually reinforcing frames.

To a great extent, those preexisting social and psychological commitments — which are outside the scope of any conceivable climate communication campaign — are going to determine how people assess a specific phenomenon like climate change.

Bernauer and McGrath put it this way: "[A] large amount of research shows that climate policy preferences are strongly shaped by factors that cannot be affected or offset through climate change communication per se (for example, political ideology, income, gender, general social norms, weather or climatic conditions, economic conditions of the respective country)."

http://www.vox.com/2016/3/15/11232024/reframe-climate-change?utm_campaign=vox&utm_content=article%3Afixed&utm_medium=social&utm_source=twitter