I mean really literally, they divorced message meaning from the bits and bytes needed to transmit it, and that was it. The thought doing that is so second nature to us today, but it was conceptually tough back then. Meaning is just a map from the bits and bytes of our experiences to some other proverbial bits and byte in our heads, and that map is different for different people, and I don't just mean "yo" to a rapper and "yo" to a Spanish speaker, I mean different to everybody, in more subtle ways. We literally create meaning by creating that stimulus response map in our heads.
So what did I say? Oh yes, temperance. Um, wikipedia:
Some Jungians say that Temperance represents the unconscious, which can guide us, they contend, to a deeper understanding of ourselves. The one foot on the land, the other in the water, represents the unification of the external and internal, conscious and unconscious, realms.
Yes, know thyself, the unification of conscious and unconcious mind. That's what I'm talking about. My meaning was that meaning can be created, and generally is, but at a subconscious level where we don't see it, so we consider meaning to be an absolute an external phenomenon when it is actually a totally internal one, unique to ourselves. Yeah, that's what I meant. I wasn't just drunkenly babbling bullshit, I swear!
Honest. 
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