2016 Postmortem
In reply to the discussion: UPDATED -- Most recent Twitter audit shows over 2 million of Hillary Clinton's followers are fake [View all]Blue_Adept
(6,402 posts)It's also one of the reasons I stopped advertising on FB about a year or two ago.
I run an entertainment website an a little advertising never hurts, right? So you put in the ad, raise awareness of your brand/campaign, and you want people to follow you.
Facebook has it set so that it basically ends up going largely to click farms. Pages and the such have become utterly useless in the last few years because of this and other reasons. Pages aren't really seen by most folks anymore unless specific items are shared and those get highlighted.
I know everyone wants to make it nefarious, but it really isn't. If you do advertising on facebook, you're going to get hit by clickfarms no matter what you do. I always set my ads for US/UK only as that was where my target audience was, but 75% of the likes I would get ended up from Asia and elsewhere.