An example of junk science re: objectification.

[redqueen]

3. This part:

"We can't just pin this on the men. Women are perceiving women this way, too," Gervais said. "It could be related to different motives. Men might be doing it because they're interested in potential mates, while women may do it as more of a comparison with themselves. But what we do know is that they're both doing it."

All this guessing as to motive, all the feigned surprise (at least I hope it's feigned) that women do it too... The subjects weren't from wildly different cultures with vastly different messages from society and media about which sex was the subject and which the object than vast majority of the time.

Then again a large amount of people have spent the last several decades desperately attempting to downplay the consequences of constant objectification... so it's hardly surprising.