"We can't just pin this on the men. Women are perceiving women this way, too," Gervais said. "It could be related to different motives. Men might be doing it because they're interested in potential mates, while women may do it as more of a comparison with themselves. But what we do know is that they're both doing it."

Would there be an antidote to a perceiver's basic cognitive processes that lead women to be reduced and objectified? Researchers said some of the study's results suggested so. When the experiment was adjusted to create a condition where it was easier for participants to employ "global" processing, the sexual body part recognition bias appeared to be alleviated. Women were more easily recognizable in the context of their whole bodies instead of their various sexual body parts.

Because the research presents the first direct evidence of the basic "global" vs. "local" framework, the authors said it could provide a theoretical path forward for more specific objectification work.

"Our findings suggest people fundamentally process women and men differently, but we are also showing that a very simple manipulation counteracts this effect, and perceivers can be prompted to see women globally, just as they do men," Gervais said. "Based on these findings, there are several new avenues to explore."