Reply #73: Makita has small market share for a reason, RCM [View All]

[jmowreader]

In the market segment that Makita occupies--professional-quality power tools--their market share is less than DeWalt, Milwaukee, Bosch and Porter-Cable.

DeWalt owns the cordless market. They've got probably THE deepest line of cordless power on the market, and it all works splendidly.

Milwaukee specializes in big equipment--10-1/2" circular saws, the Hole Hawg drill, the SuperSawzall.

Bosch makes great rotary hammers and jigsaws.

Porter-Cable? Their fortes are sanders and routers. Black & Decker bought Porter-Cable specifically to get the 690 router and the 333 random-orbit sander. (And then they fucked up: DeWalt just introduced a new fixed/plunge base router set. This is essentially the old PC690PK router kit Porter-Cable has sold the hell out of for the last ten years. Most people would have just painted the 690 yellow, stuck a soft-start on it and put it in a different box; DeWalt introduced a whole new router--which is fine unless you know that 95 percent of all third-party router accessories are made specifically to fit the PC690; none of them will fit the new DeWalt.)

What's Makita got? Nuthin. I mean, their stuff is okay, but if you look at a Makita drill next to a DeWalt, a Makita saw next to a Porter-Cable, the Makita always comes up short.