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Reply #27: Apparently quite a few-sleep eating/sleep driving [View All]

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underpants Donating Member (1000+ posts) Send PM | Profile | Ignore Fri May-05-06 08:09 AM
Response to Reply #26
27. Apparently quite a few-sleep eating/sleep driving

Ambien, Sleep Aid Ad Campaigns Emphasize Safety

http://www.mediabuyerplanner.com/2006/04/11/ambien_sleep_aid_ad_campaigns_e/index.php

The news that Ambien users could suffer from binge eating while sleeping and falling asleep while driving resulted in sinking sales for sleeping medication. Sanofi-Aventis responded two weeks later with its advertising campaign showcasing Ambien's safety, as rival medications geared up to advertise as well, writes Ad Age.




Ambien linked to sleepwalk-eating
http://www.kaleo.org/vnews/display.v/ART/2006/04/18/44455483d2eb5
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