Reply #74: You're correct, of course [View All]

[Warpy]

Take the supermarket as an example. There is a dizzying array of products on the shelves, all with different packaging. If we narrowed the stock down to one brand of, say, shredded wheat cereal, one brand of trans fat adulterated peanut butter, one brand of balloon bread, and one brand of every other foodstuff (after getting customers to vote on their favorites, of course) the store could be a quarter its size and shopping trips would be over in a quarter of the time it now takes. Staff would be reduced because fewer would have to put out stock and face up the shelves.

All the choice out there now is an illusion. Choosing among ten packages of the same contents is a false choice. Having to do this over and over again is an exhausting proposition for a lot of us.