FTC Tosses Guidance on Tar, Nicotine ("Smokescreen for Tobacco Cos.' Shameful Marketing Practices") [View All]

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Source: Associated Press

FTC tosses guidance on tar, nicotine in cigarettes

By KEVIN FREKING, Associated Press Writer – 1 hr 11 mins ago

WASHINGTON – The cigarette industry for 42 years has made factual claims about tar and nicotine levels based on machine testing blessed by the Federal Trade Commission.
Now the FTC has dropped the test, known as the Cambridge Filter Method, like a hot rock. The commission has rescinded guidance it issued 42 years ago, saying the test method is flawed. It also said the resulting marketing touting tar and nicotine levels could cause consumers to believe that lighter cigarettes were safer.

As a result, future advertising that lists tar levels for cigarettes won't be able to use terms such as "by FTC method." "Our action today ensures that tobacco companies may not wrap their misleading tar and nicotine ratings in a cloak of government sponsorship," said Commissioner Jon Leibowitz. "Simply put, the FTC will not be a smokescreen for tobacco companies' shameful marketing practices."
The commission rescinded the guidance by a 4-0 vote.

Under the current system, cigarettes with a tar rate above 15 milligrams per cigarette are commonly referred to by the industry as "full flavor." Cigarettes with a tar rating of less than 15 milligrams are referred to as "low" or "light." Cigarettes with a tar rate below 6 are described as "ultra low" or "ultra light."

The National Cancer Institute found that changes in cigarette design reduced the amount of tar and nicotine measured by smoking machines using the Cambridge Filter Method. However, there was no evidence those changes reduced disease for smokers. The machine doesn't take into account the way smokers adjust their behavior, such as taking more or deeper puffs to maintain nicotine levels.
"The most important aspect of this decision is that it says to consumers that tobacco industry claims relating to tar and nicotine are at best flawed and most likely misleading," said Matthew Myers, president of the Campaign for Tobacco-Free Kids.

Read more: http://news.yahoo.com/s/ap/20081127/ap_on_go_ot/tobacco_ftc