Reply #16: Yup [View All]

[REP]

That's all it is; an advertising gimmick. "Women like to shop more than men do" is one idea in play, and by changing the computer from being 'male' technology into a product that women can use their 'natural shopping skills.'

Speaking of advertising ideas, notice how all the migraine med ads with women in them have 'women as caretakers of children' themes? That's one I can agree with - if I had to be in a minivan full of children or a nursery full of screaming babies, I'd have a fucking migraine too! But it is funny that one one hand we're fed the "having children is so important, so wonderful and everyone wants to have them" idea so often, but advertising often shows a grimmer side of parenting (remember the Lysol ads; "Kill the germs, not the children"? The office supply chain with the deliriously happy father shopping for school supplies with his grim-faced children while "It's The Most Wonderful Time of the Year" played?)