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Reply #34: A 30-second tv spot or an ad in Time is hardly equivalent to the PDR. [View All]

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Liberal Veteran Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Dec-28-04 01:35 PM
Response to Reply #22
34. A 30-second tv spot or an ad in Time is hardly equivalent to the PDR.
Or Facts and Comparisons or Mosby's RX or A to Z Drugs.

Still, all of that information is available to people online anyway and those that aren't are available in the public library through the same PDR, Merck Manual, Drug Facts and Comparison, and dozens of other books that give in depth information on the drug.

A 5 second google search brought me to this site:

http://www.rxlist.com

This site gives me the drug monograph, including chemical structure, clinical pharmacology, clinical indications, contraindications/interactions, patient information, side effects...etc.

All in more detail than the average patient uses anyway (much like the PDR which is nothing more than a collection of the drug package handout the pharmaceutical company provides).

Expensive DTC advertising is certainly not good patient education.
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