Terror Marketing 101: Bush, Pre$$titutes & The Three Exposures Rule [View All]

[Presstitutes]

In a post entitled "Dear Pre$$titutes: It Seems The NYC Terror Alert Was Bogus," we described how the Bush p.r. team makes full use of the three exposures rule: "Three or more of the following in rapid succession: a Bush speech, a Bush radio address, a terror alert, a Blair speech echoing Bush, a 9/11-related event or ceremony, a Justice Dept. presser announcing the disruption of a domestic terror cell, a Pentagon presser announcing the capture of yet another terrorist 'mastermind' or an Al Qaeda #2, a cable special on terrorism, etc. It's the classic marketing principle of exposing people to a message at least three times before it sinks in."

It takes a complicit and credulous press for this technique to work. Now, the Bush marketing team and their Pre$$titute friends have handed us another terror trifecta: Bush's "major" speech on Thursday (which turned out to be a lame rehash of his usual tripe), a full-blown terror freak-out in New York (which turned out to be a hoax), and now a preposterous letter to a terrorist 'mastermind' from an Al Qaeda 'number 2.'

It doesn't take a terrorism expert to know how unlikely it is that terrorist masterminds are exchanging long letters critiquing one another, complaining about strategic failures, and detailing long-term objectives. But true to form, our gullible press is hyperventilating over this "intercepted" letter.

Far be it from us to determine the authenticity of this document, but isn't it about bloody time reporters injected a healthy dose of skepticism into their coverage? The eagerness of the media to play along with these Bush marketing tricks is a warning to Bush opponents lulled by his wilting poll numbers. Never underestimate the power of Pre$$titutes to boost this administration. Especially when they're so willing to help shovel shit at the American people.

MORE: http://www.presstitutes.com/presstitutes/2005/10/terror_marketin.html