Reply #17: not exactly. here's the idea: [View All]

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let's say, in a hillary vs. republican scenario, 30% of the population supports hillary strongly, and 10% support her mildly. the rest are undecided or against her.

she can trade in some of that enthusiastic support for more votes.

let's say 15% of the "strong" supporters move to "mild" support and 5% of the "mild" support move to undecided. BUT, she picks up 10% moving from undecided or against to "mild" support.

then she winds up with 15% strong support and 30% mild support.

so she's moved from 40% total support to 45% total support. the bulk of that support isn't as enthusiastic, but it's more in numbers, and that's how you want things to play out on election day.

the trick is in the timing, you usually want that enthusiasm in the core as long as possible, then flatten out (broaden) your support in the general campaign.



you are correct in that, if this is done too much, or incorrectly, then you lose you base and you're finished. but i have to assume that hillary is, at a minimum, getting some excellent strategic advice from bill....