Reply #16: Crooks? [View All]

[Why Syzygy]

The phrase Big Pharma is often used to refer to companies with revenue in excess of $3 billion, and/or R&D expenditure in excess of $500 million, and represents the first 30 or so companies in this list.
http://en.wikipedia.org/wiki/List_of_pharmaceutical_companies

Pharma

Slang for a pharmaceutical company or the pharmaceutical industry.
Big Pharma is not showing the stock gains it did in the 90's.
drug industry pharmacutical firm drug company pharmacutical company pharmaceutical industry
http://www.urbandictionary.com/define.php?term=pharma

Urban dictionary doesn't have a definition for "Big Pharma" as of yet.


Big Pharma Spends More On Advertising Than Research And Development, Study Finds

ScienceDaily (Jan. 7, 2008) — A new study by two York University researchers estimates the U.S. pharmaceutical industry spends almost twice as much on promotion as it does on research and development, contrary to the industry’s claim.

The researchers’ estimate is based on the systematic collection of data directly from the industry and doctors during 2004, which shows the U.S. pharmaceutical industry spent 24.4% of the sales dollar on promotion, versus 13.4% for research and development, as a percentage of US domestic sales of US$235.4 billion.

The research is co-authored by PhD candidate Marc-André Gagnon, who led the study with Joel Lexchin, a long-time researcher of pharmaceutical promotion, Toronto physician, and Associate Chair of York’s School of Health Policy & Management in the Faculty of Health.
http://www.sciencedaily.com/releases/2008/01/080105140107.htm