Keith Olbermann Could Boost Ratings for Current TV Tenfold: Analyst [View All]

[Playinghardball]

Source: The Hollywood Reporter

The channel’s current average primetime viewership draws about 23,000.

Industry analysts on Tuesday said the addition of Keith Olbermann will help put Current TV on the map in terms of programming, ratings and increased carriage opportunities.

Wunderlich Securities analyst Matthew Harrigan predicted that Olbermann's return to the TV screen would mean "a huge impact on ratings" at the network. He estimated that the current average primetime viewership in the 20,000-30,000 range could multiply ten-fold or even more. "Keith Olbermann obviously was the man who made MSNBC, and he has got a very loyal audience," Harrigan said. "This is huge for Current."

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