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Dear Marketers, Artists, Business Persons, and Culture Watchers: NOSTALGIA SELLS

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RadiationTherapy Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Jul-17-11 07:13 PM
Original message
Dear Marketers, Artists, Business Persons, and Culture Watchers: NOSTALGIA SELLS
What I term as the 'Nostalgia Cycle' is the approximate amount of time needed to pass before what was the present re-enters the zeitgeist as wistful nostalgia. The Nostalgia Cycle results in a high demand for products, art work, and fashions that reflect that period. I have always rounded it off to 20 years, which has us just entering the 1990s, but I have heard of others using 30 years which has us entering the 1980s.

What do you think the duration of the Nostalgia Cycle is? Is there a better way for someone who is writing books, movies, or music to think about this phenomenon? Is it useless?

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Chan790 Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Jul-17-11 07:42 PM
Response to Original message
1. Hoping it skips the 1980s and 1990s.
I can do without ever seeing 80's fashion again. Flannel and torn jeans a la grunge? No thanks.
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Capn Sunshine Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Jul-17-11 07:55 PM
Response to Reply #1
2. That would be cool! I never threw my flannels away
Eddie Bauer , dude. But I wore them anyway, not in the ironic grundge scene sense. More like the left over 60's surfer look.
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RadiationTherapy Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Jul-17-11 08:13 PM
Response to Reply #1
3. What about movies and books about coming of age during the 1990s?
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Chan790 Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Jul-17-11 08:22 PM
Response to Reply #3
4. Sure, but I remember it as being kinda mopey and navel-gazing.
That might have to do with the soundtrack of my teen years being Jawbreaker, Heatmiser, and Sunny Day Real Estate though.

Reality Bites, Before Sunrise, Trainspotting? Maybe not. Maybe it was a mopey and pointlessly sad as I remember.
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RadiationTherapy Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Jul-18-11 07:43 AM
Response to Reply #4
5. Mopey and gazey or not, nostalgia formed as people did during that decade.
There are always unique characteristics of a time as well as repeating, universal themes.
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hunter Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Jul-18-11 10:08 AM
Response to Original message
6. Nostalgia? I don't have to revisit the past because I've never left.
Just yesterday I was driving a 1984 car and taking photographs with a 1949 Brownie Target Six-20 box camera.

Why mess around with new stuff when there's so much interesting old stuff to play with?
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Arugula Latte Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Jul-18-11 10:43 AM
Response to Original message
7. I'm hearing early 80s New Wave played as supermarket music.
Let me tell ya, that makes me feel about 90 years old.
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