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Dear Marketers, Artists, Business Persons, and Culture Watchers: NOSTALGIA SELLS [View All]

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RadiationTherapy

(1000+ posts) Send PM | Profile | Ignore

Sun Jul-17-11 07:13 PM
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Dear Marketers, Artists, Business Persons, and Culture Watchers: NOSTALGIA SELLS

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What I term as the 'Nostalgia Cycle' is the approximate amount of time needed to pass before what was the present re-enters the zeitgeist as wistful nostalgia. The Nostalgia Cycle results in a high demand for products, art work, and fashions that reflect that period. I have always rounded it off to 20 years, which has us just entering the 1990s, but I have heard of others using 30 years which has us entering the 1980s.

What do you think the duration of the Nostalgia Cycle is? Is there a better way for someone who is writing books, movies, or music to think about this phenomenon? Is it useless?

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