Seven rules for corporate blogging

[Renew Deal]

March 27, 2006
Microsoft's Robert Scoble, who cowrote a book on corporate blogging called Naked Conversations, now seems intent on turning himself into a case study for why companies shouldn't blog. The posts on his company-sponsored blog, Scobleizer, have become increasingly shrill and antagonistic of late. He recently implied that bloggers who run AdSense ads are incapable of writing objectively about Google, and last week he launched an ad hominem attack on journalists he disapproves of - using terms like "100% incompetent" and "jerk" - and pedantically lectured the blogosphere on how to tell "credible journalism" from "non-credible journalism."

Microsoft has spent the last couple of years trying hard to rid itself of its image as a corporate bully. Now, it has a bully in the blogosphere. That's not good.
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http://www.roughtype.com/archives/2006/03/seven_rules_for.php

[displacedtexan]

1. Corporate blogs just don't do it for me.

They're either just more glorified adspeak, or they're
totally lame.

IMHO, blogs are for the otherwise voiceless, not well funded, corporate-sponsored
communications departments.