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calimary

calimary's Journal
calimary's Journal
November 28, 2020

Yep.

November 28, 2020

They're MUCH more focused and disciplined on MESSAGING.

Democrats have MILES to go on smart, effective messaging.

Hate that it’s so, but that doesn’t mean it isn’t still urgently and absolutely necessary!

Seems to me Dems are slow to catch on, about this tactic. They seem to have dismissed messaging as merely so shallow and superfluous, surface-only, cosmetic, insignificant, and unnecessary - when it is VITAL!

It is VITAL! CRITICAL! And URGENT AS ALL-GET-OUT!

Yes, it’s just packaging. But when you’ve got masses of people captivated by the ol’ “shiny object” mentality, exteriors are EVERYTHING! Packaging is EVERYTHING! It’s VITAL that the surface treatment, the entryway, be “sexed up” as the advertisers and marketing people would say. Sad, and completely superficial, to say. But that’s what we need to get better at doing. It’s not just WHAT we’re selling. It’s HOW it’s sold.

And unfortunately, Dems stayed asleep while the GOP worker bees were BUSY-BUSY-BUSY building a messaging infrastructure. All throughout the late 80s and 90s.

1) Building and building. Planting, planting, and more planting of seeds that got very well tended and nurtured. First, destroying or otherwise rolling back all regulatory restrictions, limitations, and guard rails to the construction of media monopolies - to do what? Propagate the MESSAGING.

2) And building the support structures for generating and refining all that messaging: multiple “think tanks,” “institutes,” and “foundations” that could house the newly discovered players who could be assembled for writing and strategizing staffs, groomed to go on the air and on camera and in the Op/Ed pages and bookstores - they’d staff up with talent who could write cleverly and strategically (or learn how) to generate the messaging for those strategically-groomed talking heads who’d spread the messaging.

3) AND they’d be schooled in how to interrupt, motormouth, and otherwise dominate the chit-chat. How to make sure any opposing spokesperson was crowded out or out-shouted or over-ridden - not only to keep the desired messaging on full and up front, but also prevent opposing messaging from getting any air or sunlight.

This HAPPENED! And our team slept through the whole thing. Our side is only now waking up.

November 28, 2020

No kidding. "Back to normal"? When was that?

I’d have to ask “define ‘normal’.”

November 28, 2020

Biden trying to reinflate the States ...

And facing having to pick up all the pieces of the broken buildings.

Yep. That’s about it.

November 28, 2020

Oh for peet (moss's) sake...

November 28, 2020

Frankly sports-anything has never held much interest for me.

Football, for example, to my mind is just organized brutality. Never did get the appeal of a bunch of over-muscular individuals running around knocking each other down.

November 28, 2020

Bookmarking for later.

November 28, 2020

Sure sounds like it.

Hang in there, Los Angeles!

November 28, 2020

I'm surprised they're sharing this.

I’d expected they’d want to keep that covered up.

Profile Information

Gender: Female
Home country: USA
Current location: Oregon
Member since: 2001
Number of posts: 81,550

About calimary

Female. Retired. Wife-Mom-Grandma. Approx. 30 years in broadcasting, at least 20 of those in news biz. Taurus. Loves chocolate - preferably without nuts or cocoanut. Animal lover. Rock-hound from pre-school age. Proud Democrat for life. Ardent environmentalist and pro-choicer. Hoping to use my skills set for the greater good. Still married to the same guy for 40+ years. Probably because he's a proud Democrat, too. Penmanship absolutely stinks, so I'm glad I'm a fast typist! I will always love Hillary and she will always be my President.
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