Welcome to DU!
The truly grassroots left-of-center political community where regular people, not algorithms, drive the discussions and set the standards.
Join the community:
Create a free account
Support DU (and get rid of ads!):
Become a Star Member
Latest Breaking News
General Discussion
The DU Lounge
All Forums
Issue Forums
Culture Forums
Alliance Forums
Region Forums
Support Forums
Help & Search
calimary
calimary's Journal
calimary's Journal
August 1, 2022
Notes for the New Week:
Campaign season is close at hand! Well be working to persuade voters to see things our way, locally, statewide, and beyond. Sharp tools and smart psychology are our best friends!
REPETITION, for example:
For too long, Democrats and the Left have let the Right claim freedom when they stand for nothing more than being authoritarians, and taking away our freedoms! And so what a freedom message does is - it allows us to both clearly articulate exactly what the other side is doing (activate loss-aversion, which is an incredibly potent form of political persuasion); AND say what were FOR. And to do all of that with a single frame that you can repeat over and over and over again. And that repetition is really key, because once a message is more familiar to listeners, absent the content, regardless of the content, it is more popular and more persuasive just for being familiar.
Anat Shenker-Osorio, Founder, ASO Communications, interviewed on MSNBC, 7-30-22
https://www.asocommunications.com
I wrote about this in my Indivisible group's Call to Action email this week. REPETITION!!!
Notes for the New Week:
Campaign season is close at hand! Well be working to persuade voters to see things our way, locally, statewide, and beyond. Sharp tools and smart psychology are our best friends!
REPETITION, for example:
For too long, Democrats and the Left have let the Right claim freedom when they stand for nothing more than being authoritarians, and taking away our freedoms! And so what a freedom message does is - it allows us to both clearly articulate exactly what the other side is doing (activate loss-aversion, which is an incredibly potent form of political persuasion); AND say what were FOR. And to do all of that with a single frame that you can repeat over and over and over again. And that repetition is really key, because once a message is more familiar to listeners, absent the content, regardless of the content, it is more popular and more persuasive just for being familiar.
Anat Shenker-Osorio, Founder, ASO Communications, interviewed on MSNBC, 7-30-22
https://www.asocommunications.com
Profile Information
Gender: FemaleHome country: USA
Current location: Oregon
Member since: 2001
Number of posts: 81,238