Everyone else do this, as well.
I found some great material on persuasion (having to do with climate change, but other issues can be treated the same way)
I'll share after I absorb it all.
In the meantime, share with young people who don't have a "history" with politics (and ensuing disasters and shitshows)
So that they don't have to learn the hard way.
Democrats have compassion for others.
When every person
a. is guaranteed rights, opportunity, and equity,
b. can make a good living,
c. is respected,
then all benefit and the nation benefits.
Government invests in its citizens.
Labor and innovation create wealth.
Productivity gains are shared with those who are less blessed than others.
Government is by the people and for the people.
The legal system protects rights, especially of minorities.
In short: equality, honor and fairness.
The thugs have no compassion.
They believe that:
Money and power are concentrated in the hands of a few.
Business grows by monopoly aggregation and by stifling competition.
Freedom means no regulation. Nothing more.
Government enforces "the economic order" (a caste system)
Workers and voters are kept from uniting, chiefly by a divide and conquer strategy, i.e culture wars.
Welfare for the rich. The fraud called "Trickle Down" really means "golden showers". (wink, wink)
In short: inequality, arrogance and privilege
or just outrage over imagined/manufactured fears. Cult.
I've also got a short (keep it short!) issues summary
For the campaign
Keep government from dictating what you read, your religion and your private life.
The working person deserves a break rather than welfare for the rich.
Americans believe in and defend the constitution because no American gains from harming another.
Protect and expand medicare and Social Security so that health care is denied nobody.
There is health, wealth and dignity for all when everyone pays their fair share.
We fight for individual rights where others would deny them.
America's needs are met by responsive, responsible government rather than contrived and fruitless culture wars.
