"Somehow, I just don't feel fresh"...WalMart saves humanity by redesigning its logo [View All]

[Amerigo Vespucci]

Wal-Mart to revamp logo on its stores
Changes will be begin in fall, company says it’s part of effort to refreshen

http://www.msnbc.msn.com/id/25445674/

LITTLE ROCK, Ark. - The familiar logo of the world's largest retailer is getting a makeover.

Wal-Mart Stores Inc. said Sunday the company will begin replacing logos on the front of its U.S. stores with a new design beginning this fall. Wal-Mart spokesman Kevin Gardner said the change would reflect changes customers already have seen in some store signs and advertisements.

"This logo update is simply a reflection of the refreshed image of our stores and our renewed sense of purpose of helping people save money so they can live better," Gardner said in a written statement.

Gardner said he had no other information about the change. However, The Wall Street Journal reported Saturday that the new look would include eliminating the hyphen in the company's name, now shown as a star at its more than 3,600 U.S. stores. The new logo would show company's name in white letters on an orange background, followed by a small starburst, the Journal reported, based on an artist's rendering filed with planning officials in Memphis, Tenn.