Reply #27: The watchdog press has been corrupted by sponsor and owners. [View All]

[azul]

"You Don't Understand Our Audience"

By John Hockenberry
*****
This was one in a series of lessons I learned about how television news had lost its most basic journalistic instincts in its search for the audience-driven sweet spot, the "emotional center" of the American people. Gone was the mission of using technology to veer out onto the edge of American understanding in order to introduce something fundamentally new into the national debate. The informational edge was perilous, it was unpredictable, and it required the news audience to be willing to learn something it did not already know. Stories from the edge were not typically reassuring about the future. In this sense they were like actual news, unpredictable flashes from the unknown. On the other hand, the coveted emotional center was reliable, it was predictable, and its story lines could be duplicated over and over. It reassured the audience by telling it what it already knew rather than challenging it to learn. This explains why TV news voices all use similar cadences, why all anchors seem to sound alike, why reporters in the field all use the identical tone of urgency no matter whether the story is about the devastating aftermath of an earthquake or someone's lost kitty.

www.technologyreview.com/Infotech/19845/page3/


The news has morphed into a type of hypnosis to sell stuff and nonsense. They got orders not to rock the gravy boat and shoot for the wallet. Sell-out press.