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Reply #38: Leno beat Letterman by about a half a rating point. [View All]

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Home » Discuss » Archives » General Discussion (1/22-2007 thru 12/14/2010)

JamesA1102

(1000+ posts) Send PM | Profile | Ignore

Mon Jan-11-10 10:32 PM
Response to Reply #22

38. Leno beat Letterman by about a half a rating point.

That is hardley being whipped. When you consider that NBC has a much stronger station line-up and that then NBC affiliates in 150 markets had the number one late local news giving Leno a superior lead in, Letterman did pretty well. Plus Letterman also had much better demographics so CBS was able to charge more to advertisers, Letterman is the real winner.

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